About American Sustainability


merican Sustainability is all about developing pathways toward sustainability through consensus, regardless of political, environmental, or social views

We orient businesses toward eco-efficiency and lean operations through our information streams by working with professionals, alumni, bloggers, and public speakers to harness and share information tied to balancing people, planet, and profit.

We love helping individuals and our community find better, more sustainable ways to live.

We invite all who wish to help us find win-win solutions to join us in this effort.


Helping business leaders, employees, environmentalists, and community advocates become more sustainable through our business hub and lifestyle blog forum

Adding value to your bottom line through practical business tools, online advertising community, and affiliate marketing program.

Helping eco-minded and socially responsible affiliates and like-minded authors sell their products.


Cover a wide range of sustainability management tools for individuals, businesses, and communities

Provide tips, booklets, checklists, worksheets, posters, books, and other informational products.

Contribute our profits to the owners’ environmental and social causes.


American Sustainability is an online publishing and blogging website that educates individuals, businesses, and communities on how to be sustainable and sells books, audiobooks, eBooks, video courses, checklists, worksheets, and other informational products.

We hope to help businesses, individuals, and communities become more sustainable, help affiliates and like-minded authors sell their products, encourage visitors to purchase and download tips and checklists, send visitors to print-on-demand sites for our book sales, and use our commissions to pay our expenses and contribute profits to the owners’ environmental and social causes.


American Sustainability LLC started as a collaboration between passionate professors and students from across the political spectrum, all with the intent to find solutions that could bring people together, working towards fairness for all people and good stewardship of the resources we use, while still promoting profits for all our customers and collaborators, i.e., the triple bottom line.

Lynn Grinnell
Lynn GrinnellPhD, LEED AP O&M, LtCol, USAF (ret.)
“I truly believe that everything that I have done, every talent I have been given, and every interaction I have had has been leading me to this place. I feel like many different streams are converging to one strong current.”
Rich Grinnell
Rich GrinnellM.Arch & Community Design, LtCol, USAF (ret.)
“As Chief of Production for American Sustainability, I support all parts of the publishing process by providing artistic expertise, voice narration, and project planning to every aspect of the business.”
Bradyn Freeman
Bradyn FreemanBAS, Sustainability Management
“I think the arts communities, in conjunction with non-profits, advocacy groups, scientists and other eco-conscious influencers play a large role in bringing awareness to people now.”
Russ Robertson
Russ RobertsonBAS, Sustainability Management
“If I can just reach one, or teach one, or understand one person, maybe, just maybe I will become that pebble in a pond and create a wave of hope to others.”

Join Us as Collaborators

We welcome all sustainability management professionals with the values we are trying to foster.

Meet our Author Partners

American Sustainability has an organic structure, allowing it to respond fluidly and grow in many directions. We invite sustainability professionals to contribute blog posts and material for publication, and so this list of collaborators will reflect the dynamic quality of the enterprise.

If you would like to be a contributor, we ask only that you follow the intent of the founders to bring positive, practical, win-win solutions to businesses, individuals, and communities.

Cara McCown
Cara McCownSustainability Professional
I am originally from the Northeast but moved to St. Petersburg at ten years old and have lived here for 26 years. I have a wonderful husband and three cats, and we love the outdoors.
Carolyn Hooker
Carolyn HookerAmerican Sustainability Intern
About Me
Gender: Female
Industry: Non-profit
Location: St. Petersburg, FL
Interests: Church, reading, movies, natural water scenes
Favorite movies: The Count of Monte Cristo, Any Nollywood movie
Favorite music: Glorious Hope (Favorite – Peace Be Still), CeCe Winans (Favorite – Alabaster Box), Tara Montpetit and Brian Haney (Favorite – For your Tears, I Died)
Favorite books: Bible, The Immortal Life of Henrietta Lacks, Pillars of the Earth, World Without End, The Third Twin, Tuesdays with Morrie, Infidel … too many to list!
Trevor Sanders
Trevor SandersAmerican Sustainability Intern
I am currently an intern for American-Sustainability and am learning everything I can about sustainability with the help of Dr. Grinnell. Practicing more sustainable habits is something that I have been wanting to do for a long time and being able to get involved with American-Sustainability has provided the perfect opportunity to learn new behaviors that can help our environment. 
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